STRATEGY/Copy strategy

[ ˈkɒpi ˈstrætədʒi ] A copy strategy is an operational model to define the strategic choices of an ad campaign in five points.

  • Consumer’s benefit
  • Reason why
  • Supporting evidence
  • Tone of voice
  • Target
Stailfab founds every action on strategic vision, essential to lead creativity to the most effective results and draw the target's attention achieving involvement.