[ ˈes | iː | əʊ | ənd ˈes | iː | em ] SEO (Search Engine Optimization) includes all tasks aimed to increase the traffic volume a website gets from search engines.
Search Engine Optimization is achieved through several technical operations applied to HTML code, website contents and hypertext structure.
SEM (Search Engine Marketing) is the web marketing branch relating to search engines. It includes all tasks which generate qualified traffic to a given website. Its objective is using search engines to lead to the website the highest number of visitors who are really interested to its contents.
Stailfab works with SEO e SEM experts to give great visibility on search engines to its clients' websites and online services.