[ brænd ˌrepjʊˈteɪʃn̩ ˈmænɪdʒmənt ] Brand reputation management includes all tasks aimed at monitoring and optimizing a brand's web reputation. Social media management enhances indirectly brand reputation and search engine ranking.
- Strategic analysis
- Content creation on key foum, social media, websites and blogs
- Article marketing and press office
- Activity on forum, comments and online discussions
- Monitoring and ongoing action
- Periodical reports